Lori Senecal is a leading professional in the advertising business. She has served several companies in her career, and this has helped her to gain ample experience. Senecal was born in Canada. She is presently an employee of Crispi Porter & Bogusky, LLC (CP&B), http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html. The firm has been recognized for the excellent advertising and marketing solutions that it offers across the globe. It is headquartered in Boulder, Colorado, and Lori has been acting as it global chief executive officer. The company is made up of nine divisions that are based in different countries. Senecal has been managing the international undertakings of CP&B and also coordinates the operations of its nine branches. Source: salary.com.
Lori was an employee of MDC Partner Network before she moved to serve CP&B. She strived to ensure that there was harmony between the units of the company. Senecal also played a significant role in bettering the strategy models of the enterprise to attain its annual goals and identifying the regions that had a growth potential.
The marketing guru offered a speech during the 3% Conference that was hosted in New York. She informed the public on her career as a female administrator and the challenges that she faces. Lori was offered a chance to talk during the “sheroes” session, which was the summit’s most exciting part. She spoke about her journey to success in a field that is highly dominated by men, and the criticism that she has been experiencing as a female leader. Senecal is committed to developing robust relationships with her co-workers and therefore, she easily gains their support. The main role of the conference is to strengthen leadership and creativity in women who serve various sectors.
Lori’s experience enables her to allocate resources efficiently and also coordinate the staff of the firm. Another major company that she has worked for is KBS where she was the CEO and president. It has headquartered in New York, and its expertise is in offering advertising and marketing solution. KBS appreciates her leadership since she assisted it to develop into an international business that is served by more than 950 professionals. The firm initially operated as a local business, and it had about 250 employees. McCann Erickson once hired Lori Senecal to serve at its New York-based flagship division. She was the global chief innovation officer and ensured that the resources of the agency were mobilized in the right manner.
You can follow her on twitter.