Adam Goldenberg is a man who is familiar with success. He started tasting the fruit of the tree of success when he was a very young man. He sold his first company, The Gamers Alliance to Intermix Media in 1999 after only two years and in the process, Adam Goldenberg became one of the youngest executive officers in history. He then went on to found intelligent beauty with his business partner, Don Ressler, and out of that incredible success started JustFab, which has taken both the internet and the fashion industry by storm on CrossCut.vc. His long string of successes has made him a man whose moves and advice are taken seriously in the high stakes corporate world of today, so much so that Built in LA just named him one of “The 3 CEO in LA that you Should know about Now”.
The success that Adam Goldenberg has had seems to be unstoppable, and JustFab is reaping the benefits of his business acumen in a big way. The startup, which introduced the VIP retail subscription model to the world, and which has recently became fully funded and cash flow positive, is currently rebranding itself as TechStyle. In a recent interview, Adam explained that with the growth of JustFab, and the acquisition and development of additional brands under the brand plate, it is necessary to rebrand into a new entity that is better suited and positioned to continue to expand on what is working so well with the company at http://vator.tv/news/2015-05-12-whats-it-like-to-be-a-unicorn.
The new branding comes at a time when the company has seen its highest subscription rate ever, and after a recent retooling of its model to better accommodate the needs and preferences of its customers on Twitter. The changes are sure to be the tailwind that the company need to not only continue on the successful course that it has been on but to grow even bigger and more profitable as it continues to develop new brands in response to the changing fashion retail landscape.