The use of the media to send out information has been a tactic used by companies in the business world for many years. There are a lot of ways that the media can send out information related to companies. One of the most effective ways is the press release. While there are methods that are very popular today such as social media, the press release is a proven method that can deliver specific information to almost any segment of the public.
The messages that companies can send out to the public can be written in the manner that the companies want the messages to appear. The press release gives companies total control over what is viewed by the public. Other methods can alter the perception of the message because others outside the companies can have an impact on the final message.
Most press releases are short messages that deliver information about companies in a structured format. This format has been used for years regarding press releases. The format works very well. In addition, most releases are usually about the particular company that sends out the press release. However, some press releases contain information about another company. GTL is a company that sent out a press release that involved another company.
Recently GTL sent out a press release that contained accusations about Securus Technologies regarding a technology ownership dispute between the two companies. In response to the press release, Securus Technologies sent out its own press release to counter the accusations made by GTL. I think that the way Securus Technologies handled the situation was very effective.
Securus Technologies is a company that primarily serves the public safety market regarding technology related products and services. The company has a loyal following of clients that purchase a wide variety of products and services from the company.